Capturing Customer Information at Trade Shows and Expos

Keeping track of leads and contact information can be hard to do at a trade show event. With all the noise on the expo floor, a swarm of visitors to your booth and countless conversations going on; it is inevitable that some great leads will get away. You can always collect business cards, but it’s difficult to effectively reach out to someone that you don’t remember meeting! This class will explore how to capture contact information using targeted interactions at your booth, how to quickly sort through potential prospects and how to use apps to keep your information organized. Apps can help you capture leads, organize contact information and lay the groundwork for future interactions. Combining technology, a unique booth experience and an effective strategy for prequalifying visitors to your booth; you can increase your post Expo sales.